The American Express bank is renowned worldwide and especially in the United States. Its popularity can be attributed to several reasons, but the most significant one is its appeal to the luxury and nouveau-riche segment. While the bank has traditionally been successful in catering to this segment, it is always on the lookout for ways to enhance its Platinum Card offering. According to Upgrade Points, a third of the bank’s clientele’s spending was on entertainment or travel, making it crucial for American Express to keep this customer base happy. However, the COVID-19 pandemic resulted in a significant drop in these numbers. As the world gradually reopens, American Express is looking to lure people back to its platinum card subscription service. The bank has recognized the shift in consumer spending patterns and is geared up to adapt to the changing dynamics. One way it’s doing this is by introducing new perks for its Platinum users. The bank has begun offering various types of statement credits and benefits to offset the annual fees while also retaining customers. One such credit is the Digital Entertainment Credit, a new addition to the AMEX Platinum Card. It’s no surprise that the bank has taken this route, given the surge in streaming during the pandemic. This article aims to shed light on how the Digital Entertainment Credit works.
What is the new Amex Platinum digital entertainment credit?
American Express’s Platinum Card has undergone significant updates to its benefits package. While its annual subscription fee has increased to $695, the addition of new features makes it a more attractive option. One such feature is the monthly statement credit for digital entertainment. If you take full advantage of this benefit, the card’s value proposition is even stronger than before.
So, what exactly is this feature?
The Amex Platinum Card has a new offer that provides up to $240 in digital entertainment statement credits per year, equating to approximately $20 per month. Although this may appear to be an attractive offer initially, the credits are limited to a select few subscriptions. The statement credits can only be utilized on platforms such as Peacock, Sirius XM, Audible, and the New York Times. While these sites may not be the most popular streaming services currently available, the bank considers them to be relevant enough to satisfy the majority of cardholders and attract new ones. Despite $240 being a significant amount, there are a few reasons why this may be considerably less. Here’s why:
How do you use the Amex Platinum Digital Entertainment Credit?
Before making a purchase, it is essential to enroll your card, even if it already qualifies for the services. Failure to enroll means you won’t receive any statement credits. To enroll, visit the Amex Platinum Home page and click on the ‘Benefits’ tab at the top of the screen. You’ll see many tiles outlining each card benefit in full. Scroll down until you find the ‘New: $240 Digital Entertainment Credit’ tile and click on the ‘Get Started’ or ‘Learn More’ button. Scroll past all the tips and details until you see a picture of your card. Confirm that you understand all the terms and conditions of the card benefit and click ‘Enroll Now.’ That’s all! By subscribing to the Amex Platinum digital entertainment credit, what benefits do you receive?
If you’re interested in Peacock’s offerings, you should know that they have two paid products available: the Premium, which costs $4.99 per month, and the Premium Plus package, which costs $9.99 per month. It’s worth noting that if you decide to subscribe to either of these products, you won’t be reimbursed for any subscriptions that are bundled with cable services or other bundles.
Amazon’s Audible platform offers access to over 250,000 audiobooks for download and streaming. Users can choose between two plans, the monthly Audible Plus plan for $7.95 or the Premium Plus plan for $14.95. In addition to the subscription service, users also have the option to purchase individual books. If you’re an Amex Platinum cardholder, your monthly credit can be applied towards either the subscription or book purchases. It’s important to note that the books must be purchased directly from audible.com to qualify for the credit.
The New York Times
When it comes to the New York Times, there are a few introductory offers to choose from. Generally, the digital subscription will cost you around $4.25 per week, while the paper copy subscription starts at $10 per week for the Sunday edition. In addition, the NYT Cooking magazine and New York Times Games cost approximately $1.25 per week each. To trigger the Amex Platinum Credit, you must visit www.nytimes.com. However, please note that the credit cannot be used for ad services, gift cards, the TimesDigest, or any other purchases on the NYTimes company store.